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Cause Related Marketing (CRM)
Combining your company’s product with a charitable cause, as well as joint-marketing initiatives, can send an influential and effective message to your clients and target audience. We can work together to identify and combine strengths to form a successful CRM partnership.
A range of benefits can be introduced to your business via CRM, including:
- Increased brand affinity and equity
- Increased consumer trust and loyalty
- Demonstrating corporate social responsibility
CRM Case Studies
4C For Charity
4C For Charity is the leading publisher of charity Christmas cards for businesses and organisations. If you select EveryChild, we receive 10% of the profits from your chosen e-card. Visit http://www.charityecards.co.uk
Stitching Cards
Stitching Cards donates 10% of their sales to EveryChild, through this they have donated a total of £21,131 to our core funding. Visit www.stitchingcards.com
The Georgian Wine Society
EveryChild has started a relationship with the Georgian Wine Society in which we receive 10% of their profits. The money donated will go to our work in Georgia. It is fantastic to be partnered with a company who works in the same place as an EveryChild project. www.georgianwinesociety.com
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