EveryChild
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Rivington Street
London
EC2A 3DR
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EveryChild Ukraine wins top PR award
EveryChild’s groundbreaking work to reduce child abandonment in Ukraine has won the country’s top PR campaign awards. ‘Every child needs a family’ is a public awareness campaign run by EveryChild’s Ukraine team that challenges Soviet-era views about some children being better off in care than in a loving family. In a series of TV adverts, billboards and other advertising, EveryChild promotes the message that even families suffering major difficulties, single mothers or parents of children with disabilities, can get help that will enable them to keep their children at home. Of the 1.3 million children in institutional care in Eastern and Central Europe and in the Former Soviet Union, just 5% are orphans.
In the first week of December, at the National Festival of Social Advertising in Ukraine’s historic capital Kyiv, EveryChild was awarded the prestigious Grand prize. Its campaign ‘Every child needs a family’ was launched in February 2007 as part of an EU project that is helping to develop better services for vulnerable families and children in Ukraine.
Tetyana Khimchenko, EveryChild Ukraine’s Deputy Director on PR & Fundraising, said “We are thrilled that our efforts to change public attitudes towards vulnerable families and childcare have been recognised in this way. EveryChild is making a real difference to the attitudes left over from the Soviet-era that lead to so many children being unnecessarily placed into residential care.”
Click here to see the TV advert "I need you Mama".
Click here to see how EveryChild is helping keep families together in Ukraine